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Rise of Asia Museum

 HAW PAR VILLA
About Rise of Asia Museum (RoAM)
Opening in 2022


The Rise of Asia Museum (RoAM) aims to explain Asian entrepreneurship and the modern rise of Asia, and help the world understand the new evolving Asia.

The museum will primarily focus on three economic giants – China, Japan, and India – and other Asian countries like South Korea. In particular, China and India’s global rise has re-focused global perspectives on future economic, military, political, and sporting trends.

One of the most significant engines of Asia’s economic growth is the iconic Asian Tycoon. Often steeped in traditional values and a desire to help the wider community, Asian tycoons adopted and adapted the best of East and West to shape sustainable enterprises, leaving lasting legacies.

An example of the Asian Tycoon was the Aw brothers, the men who built Haw Par Villa. They embodied drive and innovation, transforming a small medicinal hall into the highly successful Tiger Balm business before branching out into varied fields. Propelled by traditional values, and modern marketing and production methods, their business flourished. Despite their wealth and success, they never forgot the poor and less fortunate, donating 50 percent of their corporate income. Their philanthropic ideals supported many charities, schools and hospitals.
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The Asian tycoons of the past have today been replaced by major Asian multinational corporations such as Tata, Sony and Samsung.  These MNCs today spearhead the growing Asian clout in the world economy.  The museum will focus on their humble beginnings and dominant rise today.

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75th Anniversary of the End of WWII
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12 September 2020 | The Cenotaph
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Haw Par Villa - formerly known as the Tiger Balm Garden – is an 8.5-hectare Asian cultural park, the last of its kind in the world. Built in 1937, Singapore’s largest outdoor art gallery is the brainchild of Aw Boon Haw, the millionaire philanthropist and marketing extraordinaire who gifted the world Tiger Balm. The eclectic park is a treasure trove of Asian culture, history, philosophy and religion – quirky yet enlightening, at the same time. Since 2015, it is managed by Journeys Pte Ltd, an award-winning heritage specialist passionate in preserving and bringing the heritage gem to greater heights.
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